Bruce Martin is the Founder and MD of Ginger Juice, an award-winning social media agency specialising in travel and tourism. Ginger Juice delivers social media strategies, community management and smart social advertising services for a wide range of businesses including tour operators, travel agents, tourist boards and hotels. Bruce provides down-to-earth social media training workshops for travel businesses and is a regular speaker at conference and events. He is also the co-founder of ‘Travel Gossip’, the UK’s largest and most active online travel trade community. Bruce Martin has over 20 years’ travel industry experience; previously working within travel agent eLearning, recruitment and tour operations.